The Shortest Ingredient List You'll Read Today
Most soda labels read like a chemistry exam. Ours doesn't.
Here's everything in a can of Pura Soda®:
Carbonated water – for the bubbles
Pure cane sugar – for balanced sweetness
Real fruit extract – for crisp, craveable flavor
Citric Acid – to keep things bright and refreshing
That's it. Four ingredients total.
No artificial colors. No stevia or artificial sweeteners. No additives you need to Google. Just soda that tastes like soda, made with ingredients you actually recognize.
Ready to taste the difference?
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Why Real Cane Sugar (and Less of It) Matters
Here's what we know: people love sugar. They just want the real stuff, and less of it.
At Pura, we're not trying to trick your taste buds with substitutes that leave a weird aftertaste. We use real pure cane sugar - enough to satisfy without overdoing it. The result? 65 calories per 300ml can and a crisp, refreshing taste that doesn't come with a side effect of guilt.
Too much sugar, and nobody's having a good day. Too little, and you're missing out on a sweet escape. We believe not all sugar is created equal, and we definitely know those chemically-produced "sugar replacements" can mean harmful side effects. A little pure cane sugar? That can actually be good.
Clean Label Without the Compromise
In the past, finding better-for-you versions of your favorite drinks meant trade-offs. Less taste. Weird ingredients. Wondering what half the label even means.
With Pura, we're changing that. Our sodas feature simple ingredients, real cane sugar, and no stevia, artificial colors or sweeteners. You get everything you love about traditional soda - the bubbles, the flavor, the satisfaction - without all the stuff that doesn't belong.
Life is hard enough without having to decode your drink. At Pura, we believe your beverage choice should be easy and bring a little joy to each day.
What Makes PuraSoda Different
Only 4 ingredients – If you can't pronounce it, it's not in here.
65 calories per 300ml can – Enough satisfaction, not overload.
Real fruit extracts – Fruit-forward flavors that actually taste like something real.
No artificial anything – No colors, no sweeteners, no hard-to-pronounce additives.
100% recyclable packaging – Because we're committed to leaving the planet a better place than we found it.
Better by the Can
Aluminum cans aren't just convenient - they're sustainable.
They chill quickly (better for your taste buds), travel well (no glass to worry about), and are 100% recyclable. In fact, aluminum can be recycled infinitely without losing quality. Your can today could become someone else's can next year.
We use carbon-neutral manufacturing practices and 100% recyclable packaging because at Pura, we believe that if you're in a position to make a difference, then you should. No grand gestures, just small things we can all do every day.
Live a Little Pura
Making better choices doesn't mean missing out on the good stuff. It means enjoying the moment, right now, with a drink that's simple, satisfying, and easy to feel good about.
That's what we mean when we say "Live a Little Pura"—doing the small things every day that make a difference. Like choosing soda made with four simple ingredients instead of twenty unpronounceable ones.
