Global beverage industry veterans who knew there had to be a better way...

  • Fresh Ingredients Logo
    Only real ingredients to create real flavor
  • Carbon Neutral Image
    Being carbon neutral as a company
  • Fresh Ingredients Logo
    Only real ingredients to create real flavor

Real Cane sugar

It all started with real cane sugar. We believed soda could taste incredible without loading up on artificial stuff. So we went back to basics—pure cane sugar, real fruit extracts, and just the right balance. That simple shift sparked a big idea: bring back soda the way it should be. Flavorful, feel-good, and fun.

people holding up cans of Pura Soda

Carbon neutral

We’re keeping things clean—for you and the planet.
From day one, we’ve been committed to doing things better. That means carbon-neutral production, recyclable packaging, and thoughtful practices that help reduce our footprint. Because doing the right thing shouldn’t be optional—it should be the standard.

Woman on skates with Pura Soda

A Global Mindset

PURA was born with a global mindset. From local hangouts to international shelves, we’re here to bring bold flavor and good vibes wherever you are. Because no matter where you sip it, soda is universal—and so is feeling good.

13 Countries
05 Global Awards
People toasting with Pura Soda

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